LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

SUBSCRIBE RSS FEED MEDIA INQUIRIES
June 29, 2015

Luxco Brands Win Top Honors at SIP Awards

El Mayor Tequila, Exotico Tequila and Pearl Vodka earned eight awards at the 7th annual Spirits International Prestige (SIP) Awards competition held May 31, 2015, in Newport Beach, California.
Catering to the opinions and palates of the consuming public, the Spirits International Prestige (SIP) Awards present a unique, spirit-judging competition, unaffected by industry bias.

April 17, 2015

A NEW SHELL FOR A NEW PEARL

All Pearl packaging has been improved to produce a consistent and eye-catching shelf presence. The new Pearl features an embossed, metal closure, beveled inset glass, a neck label that highlights each flavor, and a newly redesigned face and back label. This package refresh is sure to increase our consumer relevance and drive trial at retail.

INTRODUCING BLOOD OATH – PACT NO. 1

We are proud to announce the launch of the first iteration of our new limited release, ultra-premium bourbon series, Blood Oath. This brand-new craft bourbon whiskey series is unique to the market, highlighted by a different variant, or “Pact”, each year.

LIMESTONE BRANCH DISTILLERY BRINGS YELLOWSTONE BACK HOME

In 1872, the first barrel of Yellowstone bourbon was produced by J. Bernard Dant. Since then the brand has been moved and sold a few times, finally landing in Luxco’s portfolio of fantastic brands. Now, Luxco and the descendants of Mr. Dant have brought Yellowstone back to its roots!

MARKETING INFUSIONS WITH STEVE EINIG, CMO – Q1 2015

All of the hard work put into planning in 2014 is coming to fruition in 2015. We have every kind of imaginable news for you this year – new packaging, new advertising campaigns, new item introductions, new brand introductions and a whole lot more.

January 5, 2015

RICK PRZEBIEDA ELECTED TO IAC

Luxco is proud to announce that Rick Przebieda, Luxco’s Executive Director Control States, was recently elected the new Vice Chairman of the Industry Advisory Committee (IAC)!

loading...