Joyce joined Luxco this past August in the newly created position of Trade Marketing Manager. On a day-to-day basis, she manages value and sales-owned brands, works closely with Field Marketing Managers on creative execution, as well as coordinates sourcing and manages relationships with vendors.
This fall, the sales and marketing divisions gathered in St. Louis to discuss 2017 brand objectives and sales strategies at Luxco’s annual Sales and Marketing Conference. This event is always a great way for new hires to meet the team, as well as for sales and marketing to come together to talk through ideas and identify priorities for the coming year.
Our Chairman and CEO Donn Lux joined Debbie Monterrey at KMOX for a feature story on Luxco and its brands, the new Lux Row Distillery and trends in the spirits business. Listen to the interview here.
El Mayor® Tequila was recognized for its excellence in quality at the annual Spirits Selection by Concours Mondial de Bruxelles, one of the world’s most prestigious spirits competitions. El Mayor’s Destiladora González González was the only distillery to win Gold in three variants at the award competition.
In September, Pearl® Vodka encouraged music lovers to sip local as one of the main sponsors at LouFest, the region’s most popular music festival that takes place right in Pearl’s hometown – St. Louis, Missouri. The festival draws more than 40,000 attendees over a two day period of outdoor fun and live music.
The Paul A. Lux Award was created in 2008 to recognize valuable individuals for outstanding achievement, dedication, integrity, and commitment to Luxco. The award was named after Paul A. Lux, the founder of Luxco/DSC, as a tribute, honoring his vision and legacy.
Deneice Voss is a well-known personality at Luxco’s Cleveland division. Having worked there for 44 years, she has seen most of her co-workers join the company and even had a hand in hiring some of them. After high school, Deneice worked for the FBI and then a printing and office supply company before joining what was then called Paramount Distillers in Cleveland in December of 1972. When she joined the company, she was an administrative assistant to the president, Robert Gottesman, where she assisted with daily tasks, as well as helped interview
potential employees.
About five years into his career at Luxco, Tucker became a Glass Dumper, manually loading the production lines with glass bottles for filling. He has been perfecting this job ever since.
The Rebels Uncaged promotion ended on September 30th with more than 400,000 entries, and the four lucky winners of the custom café racer motorcycles have been announced!
Luxco sponsored the Arch Grants Gala this year, celebrating the organization’s fifth anniversary and naming this year’s honoree. Arch Grants is a nonprofit organization that accelerates economic development by providing grants and pro-bono support services to entrepreneurs in St. Louis. The organization is crucial in attracting innovative entrepreneurs to the region and to inspire the next generation of civic leaders.
Construction at Lux Row Distillers is full speed ahead! The grading of the area is complete, as are the foundations and footings on which the building will eventually sit. All of the underground utilities are in place as well as the electrical framework, and the gravel base for roads and parking lots have also been finished. In the coming weeks, the steel work will be finalized, creating the main framework of beams and columns for the building.
It’s no secret that Luxco’s whiskey portfolio is receiving more attention year over year. One way for us to highlight these brands is through trade shows and activations dedicated solely to whiskey in order to interact directly with those who feel passionate about the spirit. In the month of November, we had a strong presence at two well-known events – WhiskyFest and Whiskey in the Winter.
