LUXCO NEWS

Check out what we are up to! Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture.

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July 3, 2015

TALES OF THE COCKTAIL®; AND TED KILGORE

Tales of the Cocktail® is the world’s premier cocktail festival, bringing together the international spirits community for five days of what’s now, what’s new and what’s next in bartending.

July 2, 2015

LUXCO WINS INAUGURAL BLACK’N’BLUE CUP

Thanks to a pivotal game-five victory by the St. Louis Blues over the Chicago Blackhawks on April 9th, Luxco was awarded the Black’N’Blue Cup Trophy – a coveted new award representing the regular season rivalry between the St. Louis Blues (Luxco) and the Chicago Blackhawks (Wirtz Beverage).

TRIBUTE TO JERRY BREY BY DAN STREEPY

I met Jerry Brey in 1990 at my first David Sherman Annual meeting at Innisbrook Resort in Tampa, Florida. I didn’t know anyone and uncertain on what to expect. Jerry came up to me at baggage claim, introduced himself and said, “come on kid follow me.” I see it as if it was yesterday.

BIENVENIDOS TO THE EL MAYOR AMBASSADORS!

The El Mayor Ambassador Program is designed to introduce consumers, vendors and distributors to the El Mayor brand. Prior to tasting events, there will be promotional social media posts and PR outreach to local food and beverage editors.

June 29, 2015

Luxco Brands Win Top Honors at SIP Awards

El Mayor Tequila, Exotico Tequila and Pearl Vodka earned eight awards at the 7th annual Spirits International Prestige (SIP) Awards competition held May 31, 2015, in Newport Beach, California.
Catering to the opinions and palates of the consuming public, the Spirits International Prestige (SIP) Awards present a unique, spirit-judging competition, unaffected by industry bias.

MARKETING INFUSIONS WITH STEVE EINIG, CMO – Q1 2015

All of the hard work put into planning in 2014 is coming to fruition in 2015. We have every kind of imaginable news for you this year – new packaging, new advertising campaigns, new item introductions, new brand introductions and a whole lot more.

LIMESTONE BRANCH DISTILLERY BRINGS YELLOWSTONE BACK HOME

In 1872, the first barrel of Yellowstone bourbon was produced by J. Bernard Dant. Since then the brand has been moved and sold a few times, finally landing in Luxco’s portfolio of fantastic brands. Now, Luxco and the descendants of Mr. Dant have brought Yellowstone back to its roots!

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