April 17, 2015
JOANNA NELSON – AN INTEGRAL PART OF BUSINESS OPERATIONS
Joanna Nelson, a member of the Luxco family since 2013, has been an integral part of the business operations since the first day she started!
INTRODUCING BLOOD OATH – PACT NO. 1
We are proud to announce the launch of the first iteration of our new limited release, ultra-premium bourbon series, Blood Oath. This brand-new craft bourbon whiskey series is unique to the market, highlighted by a different variant, or “Pact”, each year.
EL MAYOR INTRODUCES LIMITED BARREL-SELECT PROGRAM
Our Master Distiller, Rodolfo González, has personally selected a limited number of exceptional barrels worthy of the exclusive El Mayor Barrel-Select program.
A NEW SHELL FOR A NEW PEARL
All Pearl packaging has been improved to produce a consistent and eye-catching shelf presence. The new Pearl features an embossed, metal closure, beveled inset glass, a neck label that highlights each flavor, and a newly redesigned face and back label. This package refresh is sure to increase our consumer relevance and drive trial at retail.
March 19, 2015
El Mayor Barrel-Select Sales Sheet Now Available
The sales sheet detailing the El Mayor Barrel Select program is now available on our digital asset manager, as well as on BrandMuscle so you can print.
January 5, 2015
WHERE ARE THEY NOW? with SUE COLEMAN
It is not often you find people who worked for one company their entire career, but it seems to be a common occurrence at Luxco. Luxco continuously attracts great people who are friendly and passionate people that find a long-term home at our company. No one better exemplified this than Sue Coleman.
RICK PRZEBIEDA ELECTED TO IAC
Luxco is proud to announce that Rick Przebieda, Luxco’s Executive Director Control States, was recently elected the new Vice Chairman of the Industry Advisory Committee (IAC)!
REBEL YELL® – THE NEXT CHAPTER IN A STORIED HISTORY
Risk takers, rule breakers and noise makers unite. An American classic is reborn for a new era of rebellion!
MESSAGE FROM OUR CHAIRMAN – Q4 2014
Read Donn’s Q4, 2014 message to see his thoughts on the state of our business, our company, and our industry.
MARKETING INFUSIONS WITH STEVE EINIG, CMO – Q4 2014
Check out the insights from Steve Einig, Luxco’s Chief Marketing Officer, for Q4, 2014.
LUXCO QUARTER-CENTURY CLUB ADDS TWO NEW MEMBERS
Bring on the Rolex! Recently, the two newest members of Luxco’s prestigious Quarter-Century Club were gifted the sought-after custom Rolex watch, rewarded only to those people who dedicated at least 25 years of their lives to Luxco. This time, we applaud Tracy Becherer and Randy Watson for their achievement!
LUXCO ACQUIRES AN INTEREST IN LIMESTONE BRANCH DISTILLERY
At the end of last year, Luxco reevaluated our corporate objectives and aspirations and outlined those in a new mission statement centered around a key component – being “mindful of the past, yet focused on the future.” Now, one year into our new corporate mission, we have acquired a key piece to the puzzle that follows our guiding principle to a “T”.
