LUXCO NEWS

Our Master Distiller, Rodolfo González, has personally selected a limited number of exceptional barrels worthy of the exclusive El Mayor Barrel-Select program.

All Pearl packaging has been improved to produce a consistent and eye-catching shelf presence. The new Pearl features an embossed, metal closure, beveled inset glass, a neck label that highlights each flavor, and a newly redesigned face and back label. This package refresh is sure to increase our consumer relevance and drive trial at retail.

The sales sheet detailing the El Mayor Barrel Select program is now available on our digital asset manager, as well as on BrandMuscle so you can print.

It is not often you find people who worked for one company their entire career, but it seems to be a common occurrence at Luxco. Luxco continuously attracts great people who are friendly and passionate people that find a long-term home at our company. No one better exemplified this than Sue Coleman.

Luxco is proud to announce that Rick Przebieda, Luxco’s Executive Director Control States, was recently elected the new Vice Chairman of the Industry Advisory Committee (IAC)!

Risk takers, rule breakers and noise makers unite. An American classic is reborn for a new era of rebellion!

Read Donn’s Q4, 2014 message to see his thoughts on the state of our business, our company, and our industry.

Check out the insights from Steve Einig, Luxco’s Chief Marketing Officer, for Q4, 2014.

Bring on the Rolex! Recently, the two newest members of Luxco’s prestigious Quarter-Century Club were gifted the sought-after custom Rolex watch, rewarded only to those people who dedicated at least 25 years of their lives to Luxco. This time, we applaud Tracy Becherer and Randy Watson for their achievement!

At the end of last year, Luxco reevaluated our corporate objectives and aspirations and outlined those in a new mission statement centered around a key component – being “mindful of the past, yet focused on the future.” Now, one year into our new corporate mission, we have acquired a key piece to the puzzle that follows our guiding principle to a “T”.

El Mayor Tequila is a hit with both critics and consumers! Not only is El Mayor gaining traction both on- and off-premise, but now critics are taking notice as well!

Saint Brendan’s newest promotion gives consumers the opportunity to journey to the Motherland for the trip of a lifetime! Launching in January, Saint Brendan’s drinkers can register for the chance to win a trip to the Motherland courtesy of Saint Brendan’s.