February 25, 2014
Pearl Vodka Summer Promotion – A Rare Escape Awaits!
This Summer, Pearl Vodka is taking it up a notch by offering “A Rare Escape” for two lucky Pearl drinkers to Bora Bora’s Exclusive Pearl Beach!
February 13, 2014
Saint Brendan’s Shot Glasses on ShopLuxco
Just in time for St. Pat’s day, you can purchase a case of 72 St. Brendan’s Shot Glasses for $74.95 on ShopLuxco.com. Place your order by Monday, Feb. 17th for delivery by Monday, March 10th.
February 11, 2014
It’s Back! Purple Passion Ready to Re-Launch
Introducing the re-launch of the original formula of Purple Passion! This revival will take the place of the current formula and packaging, and includes an improved, carbonated taste, enhanced packaging, and focused support to help you sell-in this new SKU.
January 21, 2014
Salvador’s Summer Program – Ready When You Are!
Now is the time to start preparing for the Summer selling season, and what better way than to participate in the 2014 Salvador’s Summer Program!
January 8, 2014
Saint Brendan’s St. Pat’s Day Promotion
This year, Luxco Marketing is offering a program to help you sell-in more cases and increase off-premise placement. Program items include; fun branded items targeted for on-premise distribution and impactful case cards and shelf talkers for off-premise.
2014 Rebates Now Available to Order
The 2014 Spring/Summer rebates are now available for ordering on the new www.ShopLuxco.com and allocated to each DM accordingly. You can access these via the “Shop By Product” link in the top navigation, and must be logged in to view.
December 30, 2013
Marketing Infusions with Steve Einig, CMO
In this edition of Marketing Infusions, Steve Einig, Chief Marketing Officer, breaks down 2013 efforts and marketing and brand plans for 2014 and beyond.
Luxco Launches New Luxco.com, Dashboard, and Merchandise Store
Luxco has always prided itself on being on the cutting edge of technology and ensuring its digital presence is felt throughout the industry. The next generation of Luxco’s digital world is certainly no exception!
Introducing the all-new Luxco.com, Trade Dashboard, and ShopLuxco.com Merchandise Stores!
Lord Calvert’s Golden Jubilee
The year 2014 will mark the 50th Anniversary of Lord Calvert Canadian Whisky being a true 100% Canadian Whisky. What may sound odd at first, for a brand that’s legacy dates back to 1890, makes more sense when you understand the full history of the brand.
Jessie Haupt – Finished Goods Inventory Planner
There is something about Luxco that tends to bring good people back time and time again, and Jessie Haupt is no exception! Read this profile to read more!
Donn Visits Asia
In late October, Donn had the chance to visit our importers in Tokyo, Japan. The Royal Liqueur Company is the importer of St. Brendan’s and has developed a small business there in the culinary market. Our main importer is the Fuji Company, who imports the full line of Ezra Brooks whiskies.
December 27, 2013
Limitations Just a Perspective of the Mind
As Luxco has redefined our Mission and Values, we realize that everything we have done and everything we will do requires us to work hard, think outside the box, and continuously challenge our perceived limitations. Molly Culver, Marketing Assistant for Dark Spirits, recently competed in not ONE, but TWO ultra-marathons! Her experience greatly reflects what Luxco is doing as a company.
