Rebel Yell® has had an ace in its back pocket for a while now. That unknown wildcard is the all-new, meticulously aged Rebel Yell 10-Year Bourbon. Not only is this ultra-premium bourbon of the highest drinking quality, it is also a magnificent shelf piece and collector’s item for true bourbon connoisseurs.
Partaking in a cross-country trek, these motorcycles, their builders, and our Rebel Yell® bourbon made their way to the 76th Annual Sturgis® Motorcycle Rally™ in Sturgis, South Dakota for a memorable week of bourbon and bikes. Undoubtedly, the Rebels Uncaged program brought a mountain of new experiences, victories, hurdles, and excitement to the Rebel Yell brand this summer.
Hotel Monteleone was the host for 2016’s Tales of the Cocktail, which featured Exotico® Tequila in a format that engaged consumers in a fun and interactive way. This event offered a great opportunity for tequila drinkers to get a closer look at the brand identity and culture behind Exotico Tequila.
For the second year in a row, Everclear® brought back its Make It Your Own® campaign to the 2016 Tales of the Cocktail event in New Orleans, Louisiana. As spokesperson for Make It Your Own, Ted Kilgore came along to educate guests on the many uses and benefits of experimenting with Everclear in mixology.
There are two things that continually prove to be important to Luxco, family and St. Louis sports. That’s why this year, the entire Luxco staff was treated to a night at Busch Stadium to see their hometown Cardinals face the Milwaukee Brewers. Employees were invited to bring their families along for a fun, wholesome night out. Team Luxco was in full force adding roughly 270 Cardinals fans to an already packed house.
On August 22nd, in the heart of London, five bartenders gathered for the final round of the mixology competition known as “Rebel Your Cocktail”. This face-off took place at Mash Steak London, where each competitor was able to utilize any whiskey from the Rebel Yell line.
In 1985, Linda Steiger started at Luxco as a part-time employee, and by 1987, she had been brought on as a full-time member of the Luxco family. She worked in the shop for a month before being transitioned over to the Rework department, where she would take care of numerous tasks including exporting orders, fixing anything that was broken around the shop, and most recently, hand-labeling and packaging all of the Blood Oath bottles individually.
Spirits competitions are held all over the world to recognize the best spirits in the game, and it seems that everywhere Luxco takes its brands, they come home adorned with awards. This year has told the same tried and true story as years past, with some of Luxco’s staple brands earning some of the most prestigious awards in the world.
Every spring and fall the Hielan group holds the Hielan Southeast General Manager’s Conference, recognizing significant players in their company’s operations and treating them to a nice weekend away from home. For the second year in a row, Luxco was named one of Hielan’s Vendors of the Year.
With bourbon projected to remain one the fastest growing liquor categories for years to come, the timing was perfect to give the Ezra Brooks® family a packaging update. The package update brings this bourbon’s adventurous spirit to life by offering a crafted look and feel that justifies the genuine sour mash bourbon and the fine ingredients it’s made with. As the bourbon that has always been the chosen whiskey for those with a rugged spirit and a taste for adventure, Ezra Brooks® brings new packaging to the table that reflects the values for which it stands. New labels and corked bottles with matte-finish closures will provide the Ezra Brooks® brand with the upscale look it deserves.
For decades, David Nicholson® was primarily only available in Missouri and Illinois, and had no variants of the flagship brand, 1843®. This year marks a shift in the winds for this historical brand with updated packaging, its first ever website, and an all new variety being added to the brand family, David Nicholson® Reserve.
