LUXCO NEWS

October 13, 1997 proved to be a fateful day for Luxco’s very own Dawn Brown. That day began Dawn’s career at Luxco, and would prove to be exactly what her profession had in store for her.

Ibotta is a mobile rebate service that gives consumers the chance to save money and earn cash rewards by performing free tasks via their mobile app. Last year Rebel Yell teamed up with Ibotta, aiming to expand our consumer reach and engagement.

January marked the beginning of a new era for the Rebel Yell brand as it was formally launched in the United Kingdom by premium independent distributor, Cellar Trends. A family-owned business, Cellar Trends is a distributor that builds premium brands and focuses on delivering high-quality drinking experiences to even the most discerning of connoisseurs.

Last year was one of the most successful years yet for Luxco’s tequila portfolio. Exotico and El Mayor experienced huge growth and category performance, outpacing the competition and winning a laundry list of prestigious awards.

For many years, Luxco has actively employed men and women who have served and protected our country in the armed forces. In an effort to meet more qualified ex-servicemen and women to fill openings within our company, we teamed up with military recruiter Bradley Morris, Inc. for a Military Hiring Conference in late 2015.

Nothing quite solidifies a new brand like successful coast-to-coast launch parties. Making appearances in four key markets (Miami, Chicago, Seattle, and the leading Irish whiskey market, Boston), The Quiet Man Irish Whiskey was anything but quiet.

Pact No. 2 is a masterful union of three well-bred bourbons ranging in age from seven to eleven years. Enjoy Blood Oath Pact No. 2 while it lasts – this rare bourbon will never be made again.

“We are very excited for the package refresh on Colonial Club and LaSalle,” says Pat O’Sullivan, Executive Vice President of Sales, Heidelberg. “It will grow awareness and ignite new distribution and display opportunities on our two largest-selling spirit brands.”

Happy 2016 to everyone and I hope you had a great holiday and New Year! It’s hard to believe that March is already upon us. Thanks to all Luxco staff, vendors, suppliers, distributors and retailers for your assistance toward another successful year for Luxco.

Luxco announced today the company has finalized plans to build a distillery, located in Nelson County, Kentucky. Luxco has chosen to build the distillery on a 70-acre site off state highway KY-245 in the heart of Bardstown and Bourbon Capital of the World. The company announced preliminary plans for the distillery in late 2015, and the distillery is expected to be fully operational by late 2017.

Luxco announced today an agreement to acquire Los Angeles-based VEEV® Spirits. Appealing to today’s discerning millennial consumer, VEEV’s portfolio includes award-winning brands VEEV Spirit, a 70 proof vodka alternative, and VitaFrute™ Cocktails by VEEV®, the first line of certified organic ready-to-drink cocktails.

Luxco’s “Pick Your Paradise” Sales Incentive Program will give qualifiers a tough decision: a Mexican beach vacation at an all-inclusive resort off the Riviera Maya, or a chance to play golf in Ireland on the northern coast.